Estée Lauder

Scope

Creative Direction

Year

2025

Agency

JKC

Estée Lauder

Scope

Creative Direction

Year

2025

Agency

JKC

Estée Lauder

Scope

Creative Direction

Year

2025

Agency

JKC

As the contract Creative Director at JKC, Estée Lauder’s Shanghai-based in-house agency, I led the creative development of both global and regional campaigns, for product launches and gifting platforms.

Case study coming soon.

VP of Creative: Lydia Chen, Copywriter: Marly Fink, Creative Directors: John Nguyen and Kevin Candra