IPSY’s Chief Brand Officer enlisted me to lead a rebranding initiative to elevate the brand and inspire its diverse community of beauty creators. I oversaw the new branding rollout across all touchpoints, and provided creative direction for the “Discover Yourself” brand relaunch campaign.
Films by Carissa Gallo, Model Photography by Kayla Varley, Still Life Photography by Michele Andersen
Discover Yourself
The campaign featured a diverse group of creators, headlined by Ciara, who shared their personal journeys of self-discovery through a series of videos. The campaign spanned over 100 video assets, including a :30 TV spot and OOH ads launched in LA, Chicago, and Denver across over 60 locations.
Previous
Next