When the founders of Starface approached us, they only had a concept—star-shaped acne patches—and a name. We built the brand from the ground up and led all creative for two years. The result was a Gen Z cult favorite that reimagined ’90s nostalgia and was hailed by Bloomberg as an exemplar of disruptive branding.
All Skin is Good Skin
We created a playful and off-beat world led by Big Yellow, a cheerful alien character embodying individuality and self-acceptance. In contrast to traditional beauty brands, Big Yellow’s acne positivity journey connected with teens and young adults around the world, encouraging identity exploration with a sweet, uplifting spirit. With each product launch, we introduced new “friends from space” through 3D animations tailored to product names like Moisture on Mars and Night Water.
Big Yellow became the face of a highly engaged community on social media, connecting with audiences through lighthearted, fun commentary on trends and cultural moments rather than heavily promoting products.
In Fall 2020, Starface launched its first collaboration with Hello Kitty, blending the two worlds into a hybrid universe celebrating friendship rather than simply licensing the character.
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